Marketing communication Essay Example | Topics and Well Written Essays - 3000 words

Marketing communication - Essay Example The selection of the proper target group and promoting the event is very much important. To satisfy the demanding customers the event management companies are creating new ways to win the customers mind. The Glastonbury Music and Art festival is one of the legendary events in the world. And to design a marketing campaign for this event is a challenging work to do. However, the proper marketing communication mix is discussed in this particular paper to make it the best event in UK. The events like Woodstock music festival, October Fest, many sports events like Football World Cup, Cricket World Cup, Olympics, and art and music festival like Glastonbury Festival of contemporary performing art are globally renowned events and managing these events with suitable marketing communication is a very challenging job Introduction: Marketing is concept that, boost up the sales. It is basically a presale activity. Marketing is something which needs innovation and creativity as the act of marketin g depends on the need and preferences of the consumers. The marketing is the blood of the company, without the proper act of marketing it is very hard to sell a product. Marketing consist of many factors and, it is always changing with the changes in the mind of the customer. There are many theories in marketing management but, most of the times these theories are better to be read in the books for the academic excellences but, in real life the marketing have ever changing dimensions. It should be remembered by each and every marketing person that, marketing is not only about the selling product in a fast manner. It should be remembered that the proper marketing strategy would give a long term effect on the product itself to modify into a brand. Most of the time marketing and sales is taken as the cause and effect, but marketer forget about another asset associated with the marketing and that is brand. This paper will take an attempt to identify the best marketing communication proc esses, advertising tag lines and best ethical practices of the advertising with the proper regulations for the event called The Glastonbury Music and Art festival. The paper will mostly focus on the best marketing campaign which includes media, PR and online promotions. The identification of target audience, conceptualizing the event and post event analysis is very much important for any event management company. The event management industry has given a new look to the global event business. The properly managed international events have a great effect on the economy of the country. The event management business and the core concept of globalizing the events have given a great repute to the cultural festivals. An Evaluation of Marketing Communications: The marketing mix: In this new era of marketing the traditional 4 Ps are not enough anymore. As every product is associated with some kinds of services so the 7 Ps are more relevant. Service marketing required some more specification s as far as the marketing is concern. The traditional four Ps of marketing are very important for the product marketing. However, according to Crane (1993) the additional three Ps are also very important for the service oriented business (Crane: 1993). And they are people, physical evidence and the process. According to Rutherford and O’Fallon (2007) the hospitality industry works with three main parties and they are the owner of the hotel, the management team and the