Advantages of Online Shopping

in the morning. You can choose from a wider variety of things available for you to shop which may not be available in the local brick and mortar stores. You also have the benefit to do all from the comfort of your own home. When you buy from online store you have the comfort to take your time while checking for the things of your choice, this will lead you to a simple and quick way to perform price comparison unlike the dissatisfied and hurried shopping you do in the local stores. In addition, unlike local stores, you can avail discount coupons and get a thing at a lower rate when shopping online. Besides, when shopping online you can also avoid long lines to wait in and the unnecessary contact with cranky people. If you feel uncomfortable dragging your kids for shopping, online shopping is the best way to counter that. Most of us are sometimes concerned with private shopping; online shopping offers you a great platform to do so with comfort. Also, when you are buying gifts, online mode is the perfect way to send your distant friends or relatives the gift you wanted to send. When it comes to payment, you can use anyone’s credit card when shopping online. A lot of us are concerned about the identity theft when hear about online shopping. Identity theft cases take place in reality in brick and mortar store itself and not online. Websites are secure these days with powerful encryption procedures that keep your identity safe and secure. Although there are a few where your information may not be secure, you can take a peaceful breathe when dealing with the vast majority of online shopping website. Consider websites that offer free shipping and this is definitely the way to go. As the price of gas is increasing, shipping and handling might be cheaper anyway. Disadvantages of online shopping: Although online shopping is 24/7 available, you cannot feel or touch items rather can just see what is present on a webpage whereas in brick and mortar stores you can see many things at a glance and buy after you feel or touch the product. As the term suggests, online shopping is only possible through the internet, therefore, the connection speed matter a lot here. Unlike conventional stores which don’t close unexpectedly, online stores incurs frequent malfunction. The most common grumble people have with online stores is regarding warranties and some sort of guarantees, which they fail to offer in most cases. Apparently, these would mean nothing if the online store went bankrupt. Similarly returns are also very much difficult on online stores than in local stores. It very normal that many online stores don’t accept cash or checks, although some sites do, you still have to use the credit cards. When purchasing online, billing errors are the common things you may encounter whereas in local stores these errors are nearly impossible. The very big disadvantage an online website may have is the credit card security issue, despite the fact that how secure the website claims to be, you can not always trust them. There have been many cases where people realized that their credit card number has been stolen and has been used by others. The bottom line is, online shopping is the ultimate solution people are finding today, but conventional stores are still here to stay. Advantages of Online Shopping in the morning. You can choose from a wider variety of things available for you to shop which may not be available in the local brick and mortar stores. You also have the benefit to do all from the comfort of your own home. When you buy from online store you have the comfort to take your time while checking for the things of your choice, this will lead you to a simple and quick way to perform price comparison unlike the dissatisfied and hurried shopping you do in the local stores. In addition, unlike local stores, you can avail discount coupons and get a thing at a lower rate when shopping online. Besides, when shopping online you can also avoid long lines to wait in and the unnecessary contact with cranky people. If you feel uncomfortable dragging your kids for shopping, online shopping is the best way to counter that. Most of us are sometimes concerned with private shopping; online shopping offers you a great platform to do so with comfort. Also, when you are buying gifts, online mode is the perfect way to send your distant friends or relatives the gift you wanted to send. When it comes to payment, you can use anyone’s credit card when shopping online. A lot of us are concerned about the identity theft when hear about online shopping. Identity theft cases take place in reality in brick and mortar store itself and not online. Websites are secure these days with powerful encryption procedures that keep your identity safe and secure. Although there are a few where your information may not be secure, you can take a peaceful breathe when dealing with the vast majority of online shopping website. Consider websites that offer free shipping and this is definitely the way to go. As the price of gas is increasing, shipping and handling might be cheaper anyway. Disadvantages of online shopping: Although online shopping is 24/7 available, you cannot feel or touch items rather can just see what is present on a webpage whereas in brick and mortar stores you can see many things at a glance and buy after you feel or touch the product. As the term suggests, online shopping is only possible through the internet, therefore, the connection speed matter a lot here. Unlike conventional stores which don’t close unexpectedly, online stores incurs frequent malfunction. The most common grumble people have with online stores is regarding warranties and some sort of guarantees, which they fail to offer in most cases. Apparently, these would mean nothing if the online store went bankrupt. Similarly returns are also very much difficult on online stores than in local stores. It very normal that many online stores don’t accept cash or checks, although some sites do, you still have to use the credit cards. When purchasing online, billing errors are the common things you may encounter whereas in local stores these errors are nearly impossible. The very big disadvantage an online website may have is the credit card security issue, despite the fact that how secure the website claims to be, you can not always trust them. There have been many cases where people realized that their credit card number has been stolen and has been used by others. The bottom line is, online shopping is the ultimate solution people are finding today, but conventional stores are still here to stay.

Photography and Consumer Culture Essay Example | Topics and Well Written Essays - 2500 words

Photography and Consumer Culture - Essay Example (Lury 2011, p.112-119). Consumer culture propagators believe that the buying and selling of goods and services is a cultural activity, affected by the cultural perceptions of people and not just the economical and political factors (London & stone 2012, p.298-306). By saying so, we mean that what effects one individual affects the whole cultural community. In other words, we can say that consumer culture is strongly influenced by consumerism; this concept promotes that the desire for goods generates and fosters the bases of a social and economical culture. This theory of consumer culture believes that social cultures are based on the demand of goods and services in a particular community. This joint demand of commodities brings together the people of a geographic area and ties them in a community. Consumer culture is tightly bound with advertising and globalization since the limitation of geographical boundaries has been rendered useless by the integration of world markets. To unders tand it better we must look at the features of consumer culture: 1. The founding idea of the concept is that people’s identities are defined by the commodities that they own and the services they can afford to purchase. 2. It bases on the premise that the attainment of happiness is dependent on the accumulation of things and objects. 3. Leisure time is also an important factor in consumer culture; the free time in which people go and shop the products/commodities which define their status. People are tied together in a culture through the products they own and the services they utilize. This concept is particularly useful in marketing and advertising where creating an ad for every individual in the target market will be impossible and very expensive, consumer culture concepts lets marketers create an ad that grabs the attention of a large market share (London & stone 2012, p.298-306). A point to be considered here is that although an individual may belong to a culture but he/ she also has some individual opinions, thoughts, and way of perceiving things and objects. So what should an ad comprise of to generate the desired results in all consumers, or at least in a major segment of the target market? Taking a look at our ad, the happiness factory ad shows explicit and colorful images to support and strengthen its underlying message so as to attract the attention of its target audience immediately. The ad is different in its creativity and approach; it is not saying anything, there are no words used, but still the message is loud and clear and evokes the desired results. It explicitly indicates a way of living, a particular and differentiated life style that is only for those people who drink coca cola. What coca cola is trying to do is create a culture, a brand tribe of coca cola across the world, in all areas where coco cola is operating. It wants to create the impression that people who drink coca cola are united by a unique experience that others are fa r too unlucky to get or understand. (Wolman 2006, p.48-57) They want to convey the idea that coco cola delivers

Ducati Sports and Cruisers Bike From Buyers Point of View Research Paper

Ducati Sports and Cruisers Bike From Buyers Point of View - Research Paper Example Research design can be considered as one of the most important tools in conducting the research in the quest for positive results. Ader et al  stated that the research design is concerned with what question to study, what data are relevant, how to collect those data and how to analyze those data in an effective and efficient manner. Usually, qualitative and quantitative research plays an important role in the research design. The qualitative research design is based on the theoretical aspects of the chosen topic based on analyzing the literature while quantitative research design is based on analyzing the collected data through statistical tools to derive conclusion and results based on the result question to achieve the proposed aim and objectives of the research. In quantitative research design, it is important to assess the variables along with relating them to the research question. Variables in this particular research can be personal attributes, likeliness and personality, op inions and personal and brand image. All these variables can be analyzed through primary research and data collection methods through the use of questionnaires and interviews. However, in this particular research, interviews can be considered as a feasible and appropriate option. Interviews will help in communicating with the riders on a personal basis along with analyzing their preference and likeliness for the sports bike and cruisers. Questionnaires can be of great help in analyzing data and variables using statistical tools and methods.